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июня 15 A Poem For Life Coaching
One of the key skills for life coaches is being very present. When you are present, you are fully available to listen deeply to your client.
Here is poem that captures the spirit of being present and fully alive:
Life Coaching Site Executive Coaching Site Business Coaching Site
ноября 17 Notes From The ICF ConferenceIn the largest gathering of coaches in the history of our young profession, 1752 coaches gathered in San Jose last week. Lots of good marketing nuggets were shared.
Master Coach Cheryl Richardson shared urged coaches to have more "grit" in their marketing effots. By that Cheryl meant it takes a lot of persistance to keep pushing hard until you reach critical mass in your coaching practice.
Cheryl asked, if creating your own successful coaching practice if really important to you, isn't it worth the effort of making 4 calls a morning? (In contrast to many coaches who feel 4 calls a week is a lot of calls.)
сентября 12 The Market For CoachingMany new coaches struggle to find paying clients. Because coaching is such a new service, few people understand the benefits of coaching, and fewer still are willing and able to spend money on it. As I have mentioned elsewhere, the best solution is to focus on a particular group of prospects who you enjoy working with, whose problems you understand and can be resolved by coaching, who are currently paying money to solve those problems, and whom you can access large numbers of quickly.
That being reiterated, the magnitude of the number of coaches struggling to find clients can create the impression that there is a limited market for coaching.
I couldn't disagree more. According to the American Society of Training and Development, worldwide corporate expenditures on training exceed US$200 Billion a year. And while clearly not all of training can be replaced by coaching, a substantial amount can. If fact most people learn more from an ongoing relationship where awareness is raised, perceptions are questioned, and focus is retained on the competencies they wish to acquire.
In the realm of personal coaching, if you consider that there are at least 900 million people in the just the top 15 most developed economies, and estimate (my estimate based on age, income and inclination to be open to coaching) that only 5% of this group is a good coaching prospect, that still translates into 10’s of millions of people out there who have challenges, changes, and goals that could be supported by a coach.
Good numbers are hard to come by in this young profession. However, my guess is that the market for coaching is at least 100 times bigger than we have yet to realize.
We just need to learn how to market better. www.acoach4u.com июля 11 A Laser vs. The Disco BallYou have probably been at a dance with a disco ball. It’s the multi-faceted mirror ball that breaks any light into a thousand faint and fleeting reflections. As a party effect, it can be pretty.
However many coaches dissipate their client attracting efforts like they were a marketing disco ball. Faint and ever-changing messages are giving out all around them. No one message is strong enough, or is sustained long enough, to attract anyone.
If you take the same amount of energy, and focus it down to one, clear and precise message, you get the marketing equivalent of a laser – a force that will cut through anything.
You can dance to a disco ball. But please save yourself some grief and market like a laser. With one clear, strong message, directed at your ideal client’s current needs, you will cut through the competition and get hired.
Steve
июля 02 Where's Waldo MarketingWhen my children were young, they would delight in the “Where’s Waldo” books. The joy was in trying to find “Waldo” amidst the colorful and hectic scenes on every page.
No matter how attentive you were, it would take you a while to find Waldo.
What's fun in a children’s game is not necessarily fun in your coaching practice.
Until you find a niche for your business, you will be suffering from the Where’s Waldo syndrome.
No matter how gifted you may be as a coach – until you find a way stand out , your clients will not be able to find you.
Choosing and developing a niche, that allows you to contact large numbers of qualified prospects, speak to them in their language, about their challenges, on issues they are willing to spend money to resolve - through the powerful process of coaching - is the best way to have more impact in your coaching business.
Steve www.acoach4u.comиюня 26 A Focus ChosenO.K. enough wide-ranging ramblings in honor of the creation of this blog. Time is short, and to create the most value for you my readers, this space needs a focus. When I look at what I am passionate about, what my main readership cares about, and what is most needed out there, I am thinking we should devote this space to two main themes; FINDING YOUR NICHE and THE MARKETING OF A COACHING PRACTICE. For my more philosophical and spiritual observations on life and personal development - which I love and also want to converse with you on - I have created another blog at http://acoach4u.com/coachblog.html More to come. Steve www.acoach4u.com
июня 19 On Masculine EnergyIt’s Father’s day, and - having recently listened to one of Ken Wilbur’s Kosmic Consciousness CDs - I am thinking about the beauty of good, healthy masculine energy.
Not to say I don’t love, and long for far more, feminine energy. I do. In fact I believe there is a critical shortage of healthy, relationship building, nurturing, let’s-do-it-together, feminine energy in the world. (To me, most organizations, cultures and countries are far to full of the negative masculine “go-out-and-get-what-we-want-regardless-of-impact” energy.)
But today, I would like to call out the healthy “go-out-and-do-something-good-in-the-world” masculine energy in all of us. It is the energy of getting things done, making things better, moving into action. It makes life exciting. And together, in equal balance with the feminine, its a beautiful thing.
Steve www.acoach4u.com
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